The rate of timber production by Germany’s forestry sector cannot be increased to any significant degree, yet the supply available on the market is subject to a growing demand with wood required for traditional material uses (sawn wood, fibre/paper, derived timber products) and for use in the provision of energy. In future, the demand for wood from various sectors of an evolving “bio-economy” will also increase. For these reasons, there has been much discussion of possible means to produce additional wood in short rotation coppice plantations outside the boundaries of existing forests in order to meet the growing market demand. While the area given over to tree plantations globally has increased considerably over the last thirty years, and in Germany there have been numerous research initiatives focusing on short rotation coppice plantations for the production of “woodfuel”, to date the timber industry nationally has demonstrated no interest in the production of timber assortments from such plantations for a material use. The wider application of the current experiences gleaned from the establishment and use of short rotation coppice in Germany could, however, create opportunities for the production of wood assortments for the wood-based industries. One of the most important areas to be addressed in this respect is the issue of innovative business models involving long term contracts between the potential market partners. Future innovations in the sector cannot be only of a technical nature but will also have to be economic, for example in the form of novel business models, if the security of the supply of wood is to be guaranteed. Short rotation coppice plantations cultivated on agricultural land are not a long term substitute for the production of wood in the forests but represent an economically and ecologically worthwhile means of supplementing the wood supply to the market.